Lift Omega / Strength essentials
Lift heavy.Lift forever.
Wrist support for the press. Grip for the pull. Gear and free training tools for lifters who keep showing up.
Support the press. Secure the pull.
Wrist wraps for support. Lifting straps for grip. Choose the gear for your next set.
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Prime Lifting Straps
Regular price $19.99 USDRegular priceUnit price perSale price $19.99 USDGrip for the pull.
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Prime Wrist Wraps | Thumb Loop
Regular price From $29.99 USDRegular priceUnit price perSale price From $29.99 USDSupport for the press.
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Prime Wrist Wraps | Belt Loop
Regular price From $29.99 USDRegular priceUnit price perSale price From $29.99 USDSupport for the press.
The details that do the work
Built around the lift.
A closer look at the parts you use every session.
01 / Your setup
A loop that fits your routine.
Thumb loop or belt loop. Start with the setup you prefer, then choose your wrap length and feel.
02 / The fastening
Secure it. Set up. Lift.
A hook-and-loop closure lets you adjust the wrap for your set and release it between lifts. The details are there to do a job.
03 / The pull
Put the focus on the pull.
A padded wrist loop and a 60.5 cm strap give you the material to set your grip around the bar. Built for deadlifts, rows and pulling work.
Let customers speak for us
In the training room
Before the next set.
A moment of focus before the work.
A seated lifter prepares for the next set.
Training scene. Play or pause at your own pace.
The training room / Always free
More than gear.
Know your numbers. Plan your sessions. Four free tools built around the way you train.
Find your one rep max.
Compare five formulas. See your estimated max and working percentages for the next session.
Put your total in context.
Calculate DOTS, Wilks and IPF GLP from your bodyweight and total.
Build the big three.
Generate your powerlifting program. Keep your training plan with PDF and Excel exports.
Strength. Size. Structure.
Build a powerbuilding split around your lifts, goals and training days.
Keep showing up
Ready for the next set.
Find the support for your press and the grip for your pull.
Shop available gearIn development
More gear is in development. Explore what is next, with current availability shown on each page.
Explore upcoming gear Questions? Contact us


